Since promotional products can be used alone or integrated with other media, there are countless ways to use them. Many companies make them an established part of their overall marketing efforts by establishing a targeted program. Popular uses include:

• generating new customers and accounts
• public awareness campaigns
• brand awareness and loyalty
• product launches
• business gifts
• employee relations
• orientation programs
• corporate communications
• generate booth traffic at trade shows
• dealer/distribution programs
• co-op programs
• company stores
• nonprofit fundraising