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The following are the top (5) reasons why companies create an online company store to help manage their promotional products and corporate apparel.

1. To control their branding: brand abuse is out of control, they have no system of protection for their brand.

2. To simplify their corporate apparel program: apparel selection and ordering is messy and requires too much administration.

3. To centralize their location: they have no organized system to easily see and purchase their branded products.

4. To control their purchasing: product purchasing is fragmented, no purchasing leverage and little organization control.

5. To minimize administration: too much energy duplicated across multiple locations to create similar branded products and delivery channels.

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You can reduce this list down to these simple words: speed, power and control.

Speed is important in getting branded materials into the hands of the people that need them the most quickly.

Power is critical because a large organization needs a scalable, robust ecommerce solution that can handle virtually any branded product.

Control is imperative. Maintaining brand consistency and providing easier ways to track depremental purchases are critical components to a healthy store.

The bottom line is, within most large organizations, the internal staff is spending too much time procuring and organizing material for their brand; A company store provides the perfect vehicle to save time and simplify what is normally a complicated process. Understanding these issues will help you sell and help your clients manage profitable online company stores.