In business, timing is everything. Being there at the moment when potential customers decide to look for a product or service you can provide. Or reminding your existing customers of the service you already provide them. It's the most cost-effective way to build and maintain awareness.

Loyal Customers are the Most Valuable

Promotional items generate valuable goodwill - especially with your current customers. When you add up all the factors - advertising, marketing, promotion, sales visits - it costs on average, 5 times more to replace lost customers than it does to retain existing ones. Plus, loyal customers:

• tend to buy more
• cost less to sell to and to service
• recommend you to others
• tend to be less price-sensitive

An Important Marketing Tool

Advertisers spend more than $18 billion annually on promotional products. Whether it's a large national corporation or a small local business, these companies recognize the value in using personalized items as part of their advertising program. Unlike mass media such as print ads, radio or television, promotional items are very personal - they're given out directly by you to someone you've identified. That personal contact and message will then stay with those people. On their walls. By their phones. On their desk. In their pockets. All depending on what item you choose to use. An item will continue working hard for you long after a radio commercial has finished playing or the newspaper has been thrown away.

Why Promotional Products Make Sense

• low unit cost compared to other advertising
• targeted distribution - you control who receives it
• create name awareness on a 1-to-1 basis
• consistent daily reinforcement
• high percentage of customer recall
• higher response rates